Certified EX Designers shape the future of work with employees.

The home of EX Design.
Designing impactful experiences with employee’s input as the foundation takes skills, process, and talent. Excellent exists for the people who are charged with taking that input and making it real in their workplace communities.
Excellent Founders.

Samantha Gadd
Founder & Co-CEO
Founder, business leader, and global driving force behind employee experience (EX). For over a decade Samantha has lead the way in EX thinking, growing the largest EX & HR consulting business in NZ and leading the international collaboration around the EX Manifesto project.
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Jenny Busing
Co-Founder & Co-CEO
A shot of energy and purpose in the arm of innovative startups and venture-backed entrepreneurs. Based in the US, Jenny has over a decade of experience helping businesses from around the world scale quickly and sustainably.

Katherine McDonald
General Manager
Empathetic, process-driven and deeply detailed, Katherine's career has traversed law, strategic advisory and, most recently, community building for the worlds largest creative community; Creative Mornings.
Welcome to the EX revolution.
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