The EX Manifesto is shaping the future of EX for the world.
The EX Manifesto: the definitions, the values, and the principles of EX and EX Design.
In 2022, 34 influential employee experience (EX) ideators, practitioners, and future-thinkers worked together to define EX for modern businesses. The outcome of this work is the EX Manifesto

The EX Manifesto
Employee Experience (EX) defines the moments that, together, shape workplace culture. While workplace culture itself cannot be designed, the experiences that shape workplace culture can.
Investing in EX elevates business performance through employee wellbeing. Organizations proactively improving their EX will outperform organizations reacting to employee pain points.
EX Design defines Employee Experience
Employee Experience shapes Workplace Culture
Workplace Culture elevates organizational performance.
The Definition of EX
Workplace Culture: The collective experience of work
Employee Experience (EX): The individual experience of work
EX Design: The mindful creation of employee experiences
The Values of EX
over
Work as extractive
over
Fighting for talent
over
Customer-first
Work contributes to wellbeing. Organizations who look past seeing humans as resources will put more into employees' lives than they take out.
When your organization becomes an environment for performance development, a small pool of top talent is no longer a problem.
Employees create customer outcomes. Delivering great employee experience directly improves customer experience.
The Seven Principles of EX Design
We need your support
Join signatories from over 32 countries and support for the EX revolution
'I really like how EX is much broader than traditional HR and based on the principle that work should benefit both individuals and organisations - people are more than just resources and the role of the organisation is to foster growth of individual as well as organisational growth.
I'm looking forward to bringing these principles to life.'
- Manifesto Supporter